Led by Betsy Cox for over twenty years, Red Spark Films specializes in documentary storytelling on social issues including poverty, education, family violence, justice, and healthcare. They collaborate with activists, advocates, and those on the front lines of a topic to create films for a variety of purposes. We created the RSF website to tell their unique story, building a design that lets the films themselves do most of the talking.
Tibor Kalman once said that great design has three things: clarity, forward movement, and surprise. We approach every graphic design and web development project with these goals in mind. To provide clarity, we take the time to get to know our client and their business so we can best craft their message. At the beginning of any project we define objectives that can lead us to making sure the client's message stays on point. Ideally, we start with a new client by collaborating with them to design their logo and establish their brand identity. The knowledge we gain from this process carries over into every subsequent project with them: web design, print design, ad design, and their business collateral—business cards, stationery, powerpoint templates, etc.