Moving to its new home in the renovated Paramount Theater, Charlottesville Opera needed a complete marketing kit to get the word out and promote its new season of performances. We designed a family of eye-catching posters, brochures, street banners, and ads that let the Charlottesville community know about the major arts provider in their midst. Results included both the tangible (strong ticket sales) and the intangible (a heightened sense of community pride).
Tibor Kalman once said that great design has three things: clarity, forward movement, and surprise. We approach every graphic design and web development project with these goals in mind. To provide clarity, we take the time to get to know our client and their business so we can best craft their message. At the beginning of any project we define objectives that can lead us to making sure the client's message stays on point. Ideally, we start with a new client by collaborating with them to design their logo and establish their brand identity. The knowledge we gain from this process carries over into every subsequent project with them: web design, print design, ad design, and their business collateral—business cards, stationery, powerpoint templates, etc.