MoodNetwork, a project of Massachusetts General Hospital, is a nationwide, collaborative effort to fight depression and bipolar disorder. Patients work with doctors and scientists as equal partners to shape the direction of research and find the best treatment plans for each person. We created the initial logo for MoodNetwork and then designed both the public website and the members-only site where patients can connect with each other and clinicians in forums, monitor their progress, take surveys, and much more.
Tibor Kalman once said that great design has three things: clarity, forward movement, and surprise. We approach every graphic design and web development project with these goals in mind. To provide clarity, we take the time to get to know our client and their business so we can best craft their message. At the beginning of any project we define objectives that can lead us to making sure the client's message stays on point. Ideally, we start with a new client by collaborating with them to design their logo and establish their brand identity. The knowledge we gain from this process carries over into every subsequent project with them: web design, print design, ad design, and their business collateral—business cards, stationery, powerpoint templates, etc.