Founded in 1946, SSE promotes the study of organic evolution and the integration of various related fields of science. They asked us to update their branding with a new logo, offering a depiction of Darwin's finches as a design direction. After exploring the finches, we suggested the peppered moth whose coloration changed with the ebbs and flows of air pollution during the Industrial Revolution. The clients loved the modern feel of the logo and now use it across all their materials and their scientific journal, Evolution.
Tibor Kalman once said that great design has three things: clarity, forward movement, and surprise. We approach every graphic design and web development project with these goals in mind. To provide clarity, we take the time to get to know our client and their business so we can best craft their message. At the beginning of any project we define objectives that can lead us to making sure the client's message stays on point. Ideally, we start with a new client by collaborating with them to design their logo and establish their brand identity. The knowledge we gain from this process carries over into every subsequent project with them: web design, print design, ad design, and their business collateral—business cards, stationery, powerpoint templates, etc.