Opened in 2010, VTCRI is a medical school and research institute at Virginia Tech University. It has grown to 26 research teams and over 300 faculty, staff, and students all addressing contemporary challenges in health and disease through combinations of biological, behavioral, computational, and engineering approaches. With development resources in-house, they tapped our design expertise to create a series of page templates that their tech staff then used to build out the new website.
Tibor Kalman once said that great design has three things: clarity, forward movement, and surprise. We approach every graphic design and web development project with these goals in mind. To provide clarity, we take the time to get to know our client and their business so we can best craft their message. At the beginning of any project we define objectives that can lead us to making sure the client's message stays on point. Ideally, we start with a new client by collaborating with them to design their logo and establish their brand identity. The knowledge we gain from this process carries over into every subsequent project with them: web design, print design, ad design, and their business collateral—business cards, stationery, powerpoint templates, etc.