OCULUS is a premier landscape architecture and urban design firm operating out of four offices in the U.S. and Australia. They asked us to redesign their corporate site so that the primary language of the site was the visual display of their work. We created a responsive design that displays full-screen images of their large-scale projects with user-controlled overlays for textual information. The portfolio is driven by a comprehensive database for ease of future maintenance.
Tibor Kalman once said that great design has three things: clarity, forward movement, and surprise. We approach every graphic design and web development project with these goals in mind. To provide clarity, we take the time to get to know our client and their business so we can best craft their message. At the beginning of any project we define objectives that can lead us to making sure the client's message stays on point. Ideally, we start with a new client by collaborating with them to design their logo and establish their brand identity. The knowledge we gain from this process carries over into every subsequent project with them: web design, print design, ad design, and their business collateral—business cards, stationery, powerpoint templates, etc.