To create a consistent brand experience across all channels, we have complemented our online work for Annefield with a full set of print and “on the ground” materials. We’ve designed two entire families of wine bottle labels, signs and promotion stands for when the founders host a booth at events, print ads in local publications, and even the vineyard’s truck-wrap.
Tibor Kalman once said that great design has three things: clarity, forward movement, and surprise. We approach every graphic design and web development project with these goals in mind. To provide clarity, we take the time to get to know our client and their business so we can best craft their message. At the beginning of any project we define objectives that can lead us to making sure the client's message stays on point. Ideally, we start with a new client by collaborating with them to design their logo and establish their brand identity. The knowledge we gain from this process carries over into every subsequent project with them: web design, print design, ad design, and their business collateral—business cards, stationery, powerpoint templates, etc.