Sycamore Keys Consulting
Organizational Development Firm
Sycamore Keys is a boutique consulting firm creating opportunities for organizations and teams to discover new perspectives, and to use them as the foundation for transformation. The founder was passionate about the tagline “Ideas Taking Flight” and saw a sycamore tree's helicopter seeds (known as keys) as the perfect visual metaphor. Following our usual methodology, we explored dozens of designs and concept angles before converging on the final mark.