Society for the Study of Evolution

Scientific Research Organization

Founded in 1946, SSE promotes the study of organic evolution and the integration of various related fields of science. They asked us to update their branding with a new logo, offering a depiction of Darwin's finches as a design direction. After exploring the finches, we suggested the peppered moth whose coloration changed with the ebbs and flows of air pollution during the Industrial Revolution. The clients loved the modern feel of the logo and now use it across all their materials and their scientific journal, Evolution.

other Identity work

bellaluna lochlin_partners lake_anna_winery rob_garland summit_greener_package apex_clean_energy roadmap_coffee moodnetwork mockingbird new_literary_history intermedia annefield cpower charlottesville_opera APS CHP klavens_law_group nacelle amacai sycamore_keys eagle_productivity_solutions faulkner_labs dressing_rooms legal_scripts_interactive jarmans_gap_mt_farm iasc first_notice_systems city_lax ks_rowell lexington_coffee storage_bunker randall_scott spc_logo